3 years of partnership management driving retail standout, trail and retention in Tesco.

We always love a good promotion but we also love a promotional partnerships even more! Loads of brilliant brand values haloed back onto each partner and the mutual benefit of a combined promotion driving product trial in retail as well as strong levels of footfall. Having initiated the partnership opportunity with Alton Towers on behalf of The Pizza Company we have managed 3 years of campaigns and activation. We lead and developed the full project plans from promotional mechanic and contracts, from campaign design development to pack artworks, promotion management and prize fulfilment. The partnership also generated a huge set of social media opportunities and we delivered 20 weeks of edits, posts and promotions across Facebook and Instagram during the summer.