Mexicana Cheese Strategy & On Pack Promotion
The What:
Brand development & strategy for Mexicana Cheese. Driving sales across the big 4 retailers.
Developed the overarching brand strategy for Mexicana Cheese focusing on the superior position as the 'real dare devils, ultimate hot hit'. Brought to life on pack, through multiple promotions & supported with social media competitions & advertising.
IDEAS WITH DISSENT.
123 Developed the overarching brand strategy for Mexicana Cheese focusing on the superior position as the 'real dare devils, ultimate hot hit'. Brought to life on pack, through multiple promotions & supported with social media competitions & advertising.